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Designing an Effective Book Cover

Even a good book may never part with bookstore if the cover doesn’t attract the reader’s eye. Bottom line, the way your book cover looks is likely the most crucial part of the entire book design and marketing process.

Below are some pointers to assist create a good book cover mockup:

Check out similar book covers.

Visit online and local bookstores and take a look at books in your category. When you go to the section of the shop where someday your book could be, what’s the first cover that grabbed your eye and why? What made the cover more noticeable than the others? In the same manner, pay attention to those covers that you thought were the worst. Be sure to look into the said questions as you create your book cover mockup.

Be smart with colors.

Consider the psychological impact of the colors you plan to use on your cover. If your book deals with meditation, you may not want an orange or red cover as these colors tend to excite the senses instead of relaxing them. Try white or blue in your book cover mockup, and you will find them more soothing and probably more suitable. Again, take a look at other same-genre books as well as the colors they use. How do you want readers to feel about your book? What colors make you feel that way?

Put your title and name in the right places.

Unless you’re Stephen King, your name should be printed at the bottom portion of the cover. Instead, your title should be on top and as large as your name or preferably bigger. When you have established yourself as a writer, then you can make your name the top attraction in your cover. In any case, the letters should be easily readable and stand out. It’s always best to use simple fonts in neutral colors, like black or white, and on your book cover mockup, make sure the text won’t blend in fully with the color it sits on.

Use matching art.

The artwork you use should match the content of your book and must not distort the message is about. When she died, Agatha Christie’s murder mystery books had covers with gory pictures, like needles sticking out of someone’s eyes. These covers grabbed attention, but that’s it. People typically have an aversion to such shocking images. So don’t be happy just having them take a look – they should want to look deeper.

Keep it simple.

Be sure the cover is not chaotic. Try a distance test. Set your book cover mockup’s height to one inch, the size it will be online. If the artwork is easily distinguishable at such size, it is too complex. Also have the cover at book size and see how it looks from ten feet away. If the artwork couldn’t be easily distinguished, it’s probably not the best choice for your cover.